Spider Diagrams For Idents

Design Features (draft 1)

 

The purposes of idents are they tell you the channels identity is for example, the genre of programs they show and who their targeting the channel to. Another purpose of a ident is that they brand and market the channel also they give a clear vibe of the channel.

 

BBC HIPPO’S

Density of information:

There is a high level of verbal information as they voice over tells you what’s about to be shown and what’s next. However there is a very low level of visual information there is only the channels logo at the end of the ident.

Composition:

this ident is well balanced with the visual information and the sound. The logo is right in the middle this is affective as that’s what the channel wants the viewers to see first as it is the most important thing. Also with the movement of the hippos going round in a circle this could mean that the channel get all the newest information around the world first. The music is up beat and has a happy feeling about it but it isn’t to quick this keeps the viewer enticed to the ident.

Tempo:

The tempo is medium paced more slowly than fast. This is done to represent the hippos, as they are also medium to slow paced animals this gives an effect that the channel is relaxed and clam. The pace of the music also sets the pace.

Space of time:

This ident is Set in the real world. Assuming it is real time. Although this ident is set in the real world it has a different prospective which is under water so we are seeing it throught what the hippo sees.

Entertainment vs Information

In this ident there is much more information than entertainment as they tell you what’s on next, what’s playing at the time, and the TV’s logo. With the entertainment there’s nothing but hippos swimming around and that is not entraining

Interaction with the viewers

The interaction with the viewers is very formal in the language used but at the same time it is very conversational.

E4 LOADING BAY

The density of information

This ident is has very low information with the visual information as really the only thing it shows you is the programs logo which isn't much information at all. The verbal information is very low as well as it doesn't tell you what's on next and what's about to show, the verbal is only for entertainment. 

Tempo

This idents tempo changes as the ident goes on, in the first phase of the ident when the bay is loading the tempo is pretty slow. Then in the second phase of the ident when they have loaded it the tempo picks up and it makes it more entertaining.

Entertainment vs Information

This ident is more entertainment based as to information based because there is no information at all in this ident only the channels logo and there is lots of entrainment with the loading bays movement sequence and the verbal entrainment.

Interaction with the views

This ident uses the verbal communication and the movement sequence to entertain the people viewing this ident trying to create a funny and warming feeling to there channel. 

Space and time

This ident is set in the real world this is done so people watching this can relate to the ident. 

Composition

Not balanced very well at all as there is no verbal information at all and the only visual information is the TVs channels logo. 

ITV No Guts No Glory

Density of information

visual information is low but the as it doesn't show you anything about the channel not even the logo. Verbal information is high as it has a little convocation with you and tells you what's on next and what's about to be shown 

Interaction with the viewers

The lady that talks uses formal language but is very conversational. she makes indirect convo with the viewers

Tempo

Fast tempo because of the boxer as boxing is a very fast sports also he is skipping but the voice that is speaking is very mellow and clam paced

Composition

I think that they have got the right balance in this ident as it is more entrainment based so they has less visual information and have used the visuals to entertain the viewers and used the verbal to inform the viewers

Entertainment vs Information

this ident is way more entrainment based rather than information based as this is the vibe that the channel is trying to portray.

Interaction with the viewers

 The language used is formal but the lays voice is conversational  

Sucesses And Failures Of Idents (draft 1)

Idents are small advertisements that market a channel. They have both opportunities and limitations. Some opportunities Idents have is that they create a corporate identity and a tone for your channel. Also it easily displays text-based information about your channel. Idents allows you to brand your channel, so it appeals to your target audience. Another opportunity is that it encourages brand loyalty to your channel. Some limitations that must be through of when designing Idents are getting the right amount and balance of typography in the Ident. Also you need to make sure the resolution is right for what displays you want your Ident shown of for example a TVs resolution wont be the same as on the IPAD. Another limitation is that you have to make sure you use colours that will attract the eyes of the viewers and your target audience. The aspect ratio has to be correct so the picture fits in all the screens and is not half cut out.

UKTV GOLD
NEW:

There is a very good balance between the visual and verbal information in this ident as it shows the programmes logo right in the middle of the screen and it tells you what’s next on TV and what’s about to play. The composition well balanced as well with the visuals that are portrayed with the funny images and the music which is golly and upbeat this links with the target audience. This ident is not set in the real world. The ident has a really fast tempo this goes with the theme they are putting across trying to link with the target audience which is “funny people”. The interaction with the views is formal but very conversational because of the way the man is speaking its very clear what he is saying and his voice is relaxed and clam. This channel is more about the entertainment factor with the funny images and the golly music rather than the information that is in the ident.

OLD:


This ident has no verbal information in fact it has not communication at all, also there is very low verbal information. The composition is not very clear at all you cannot tell what the ident is about but the logo comes in the middle of the screen at the end. The music and sounds help you get a better understanding of what’s going on. The tempo is slow this makes the ident boring to watch as there is not much going on. The ident is set in real life so this relates to everyday people and to the target audience. There is no speech at all in this ident so there is no interaction with the viewers. This ident is more entertainment based rather than information
 
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New:

There is well balanced the visual information with the logo on display, also well balanced verbal information as they tell you what’s next on. Well balanced composition all the visuals have a purpose to entice the target audience also the music is golly and upbeat this is also to attract the target audience. The ident is set in the real world. The tempo is mostly fast with lots going on to keep the viewer interested in what’s going on. Entertainment and information is pretty much equal so you get the best of both worlds. The interaction with the viewers is formal but at the same time it is conversational.

Old:

There is no visual information but there is verbal information as they tell you what’s on next and what’s about to play. Not really clear balanced composition visuals are a bit confusing as to what’s happening but the music is upbeat and jolly this links to the target audience they trying to entice to their channel. The ident is set in the real world. Tempo is really slow quite boring to view not very interesting. Entertainment is there but not really any information about the channel. The interaction with the viewers ins formal but conversational

        

Dave

Old:

These idents are low in information with no verbal information but there is a little bit of visual information with the logo and slogan that is shown. The composition is not really balanced it has no verbal information only visual it shows still images. The tempo for the ident is very slow and boring no excitement to the ident at all. This doesn’t give the audience something to be enticed by and doesn’t tell what kinds of programs the channel shows this ident is set in a real life environment and looks like its in the present tense. The ident is more entertainment led rather than information as there is hardly any if not none. There is not interaction with the viewers at all there is only an image of the channels logo this doesn't really grab the views attention.

New:

this ident is very well balanced with the visual information on show a lot and also there is quite a bit of verbal information as they tell you what's on next and a bit about the program. the composition is very well balanced as well with the visuals on show also the music and sound's used are there to entice their target audience. set in a non fiction world. tempo is fast a lot gong on this is to keep the viewer's interested and so they don't get bored. I would say this ident is more entertainment based rather than information led this is done probably to entice their target audience. interaction with viewers is formal but conversational  

Evaluating An Ident

DENSITY OF INFORMATION:

high verbal information, tells you what the next TV show is and what one is going to be showed now.
visual information is low as it shows you nothing about the channel.

TEMPO;

medium paced not to fast not to slow this can show that the channel is layed back relaxed and isnt to stressful you can also tell this from the pace of the guys voice

COMPOSITION:

this is balanced well got the logo of the channel made up from the docks. as its has the information that tells you what channels are on next.

SPACE OF TIME:

real world assuming its i in real time

INTERACTION WITH VIEWS:

formal but conversational, the mans voice is very clam and it is very peace full so that's the way it makes the views feel

ENTERTAINMENT VS INFORMATION:

equal between information and entertainment