PICTURES OF US USING PLANNING DOCUMENTS TO FILM

These are the pictures that were taken in mid process of me and my team using our planning documents. Helping us create our initial idea which we drew on the storyboards to a reality. As we had the planning documents it made the process of filming so much easier as we knew what we were  filming when and the type of shots we had to use

RUSHES LOG

Rushes Log Ant Nathan Bob

FEEDBACK FROM CLIENT

My client wants me to add these important improvements to make my music video perfect:

-  Put the bits of MC Moses and Jonah clowning around and dancing towards the end so people take   the music video seriously.

- The pace and quickness of the editing must be getting faster throughout the song as the beat and pace quickens

- Edit all the green screen shots, be consistent and creative make sure the colour's and animations are not random and fit into the video and song.

-  Use the warp stabilizer effect on the all the shots that are shaking and are not stable for example the first shots of MC Moses and Jonah getting out of bed.

-  Have a variety of different shots in the music video not only the cutting of the green-screen to green-screen shots

I will use this feedback to make my music video perfect and meeting all the requirements of my client.

ROUGH EDIT

We have started creating our rough edit, this is rough as we have not managed to film everything yet and still need to film a few shots before we finally have all of our footage. So far our rough edit is looking good, it is looking both creative and eye-catching. The rough edit is a good time for us to mess around with our footage and to try new things to see what does and what doesn't look good. I feel that editing as a pair has been very beneficial for both me and my partner, the reasons being are that we both have creative ideas, therefore, we can share those ideas with each other and put our ideas together to create even better ones. by putting our ideas together and sharing them we can create a really creative and exciting piece. Another reason being that, we can both look at things differently, and we can both spot mistakes or areas of improvement which maybe the other wouldn't see if they were to be working by themselves. When we started editing, we realised that we didn't have many different shot types, therefore, we had to go and start filming some more footage where we used different shot types and camera angles.

FILMING MY RUSHES

Filming my rushers so far has been excellent but at the same time very challenging and pushing my ability's to the max. For example, getting the lights in the perfect positions so there is no shadows behind the artists as this will ruin the green-screen effect when edited and changed. Also getting the lip singing in sync and perfect with the song, remembering the actual lyrics, booking equipment, the set, people to be in our music video. 

There were many problems we have had to overcome so far in the making of our music video but all in all it has been very rewarding seeing what we have done so far and is exciting to see what we are going to have in the future

EXAMPLES OF THE 20 QUESTIONNAIRES FILLED OUT

QUESTIONAIRE

Audience Research

EDITIED VOX POP FILM

This is my Vox pop me and and my partner Daniel created about our target audience and what there interests are so we can make the best possible advert we can.

SUMMARY OF MARKET RESEARCH

Advertisement Placement

After conducting lots of research on advert placement I discovered that the best channel to broadcast my advert is Channel 4. As the people who fit into my target audience are always watching Channel 4. 8.9million people view this channel a month 52% who are young people.

Competitor Analysis

Through the research I have done I discovered what best attracts my target audience through looking at many websites and picking their best bits and there not so good bits. I would use lots of bright colours and pictures cartoons epically as this attracts the eyes and is interesting. I would make navigating around my website simple and easy to use so it is not confusing. Also I will add ways of connecting with social media as my target audience are very into this. I want to add an interactive section to my website for example games as my target audience would enticed by this.

Existing products

By watching and analyzing other anti-bullying / Bullying Awareness adverts I have found out that my advert needs to be very factual and full of information on what to do and how to stop it and where to go if it’s happening to you and who to contact extra. Also I want my advert to be a bit humorous like one of the adverts I analyses I think it would go down really well with my target audience and it would attract them to watch it and show there other mates which would raise our profile as well.

Storyboards

PRODUCT PLACEMENT RESEARCH

COMPETITOR ANALYSIS RESEARCH

INITIAL IDEAS

PROPS AND COSTUME LISTS

In this post I will be making a list of all the props and costumes which we will need in our video.

List of Props:
Bed; we will need a bed or two to film the opening scene, as the artists start off in bed.
Hairdryer, Hair Brush, Hair Product, a Mirror, Tooth Brush, Tooth Paste, Towel, Deodorant, After Shave ; all of these props will be used in the scenes in which the two artists are getting ready before going out. They will get out of bed go to the bathroom and get ready for a big night out.

Costumes:
The first costume will be just pajama shorts as the artist will start off in bed so they will wake up in the shorts
The second costume will be will be a smart casual costume where the artists will try on an outfit, this will costliest of jeans, some smart/casual shoes and a shirt. This will be used for the outfit that the artists will try on.

TREATMENT

A

TREATMENT

FOR A

Music Video

Touch

PREPARED

BY

Anthony Nazareth

Ahem

Glenthorne High School

Sutton Common Road

Sutton

Surrey

SM3 9PS

Tel: 020 8644 6307

Fax: 020 8641 8725

Email:

enquiries@glenthorne.sutton.sch.uk

Thursday 25^th of september

It is proposed that the music video will be of 3 minuets duration, filmed at detached property and edited at our Sutton facility.

The music video will be aimed at boys/girls aged between 12/25

The music video will show the getting ready part of going out and having a really good time and then going home and spending time with someone special.

Several locations have been visited and a shortlist has been drawn up:

Suggested locations are:

My house

Drama room

Classroom

The Music video will include the following:

a)      Both artist waking up (long shot)

b)      Getting ready (mid shot)

c)      Journey to night club (birds eye view)

d)      Finding girl of dreams (close up)

e)      Getting in taxi to go home (mid shot)

Structure (Initial Ideas)

The Music video will be in colour and in PAL 16/9 white screens

The Music video will start with the two artists waking up (long shot)

Cut to

The artists getting ready in the mirror (close up)

Cut to

The artists picking their outfits (mid shot)

Cut to

Journey to the club (birds eye view)

Cut to

Cutting shapes in the club (long shot)

Cut to

Finding girl of dreams (close up)

Budget

Planning meeting: 3 meetings at £40 for a day

Filming: Hire 3 days £50

                 
Editing: 3 days 4 man crew £200 pound a day for each person

                  Subtotal: £2670

Schedule

The production will be produced within the timescale that will be indicated by our shooting and editing schedules. Tech promo will ensure that all location filming is carefully planned to take into account the safety of the crew and the general public and any production contingencies. The finished music video will be available for viewing at an appropriate time in order for any changes to be made before the suggested release date.

Sources of requirements

I will be hiring my camera from www.hireacamera.com

I will be hiring my tripod from www.cvcamerahire.com

I will be hiring my actors from www.peopleperhour.com

I will be hiring the place I will be filming from http://www.glenthorne.sutton.sch.uk/

Guarantee of Satisfaction

·       Initial discussion on the music video content will take place.

·       Production equipment will be used in a safe operational manner at all times.

·       Attack promo is covered by Public Liability Insurance to the sum of £1,000,000.

·       A copy of all ‘rushes’ will be supplied on request in DVD format.

·       A ‘rough cut’ version of the music video will be supplied for inspection and discussion.

·       A meeting to discuss the final master version will be organised with a focus group of interested parties.

·       The completed music video will be provided on DVD for inspection.

·       The completed music video will not be released until the client is completely satisfied with technical quality and content.

Music video rating 
 

My music video will be rated PG as there is no threating images, sexual images, voilence or bloody or gorey sceen.

attack promo asserts its rights as authors of this treatment in accordance with the Copyright, Designs and Patents act 1988. Any unauthorised copying of this work will result in prosecution.

CASTING DECISONS

Casting Decisions

MC MOSUS:

- Anthony Nazareth

JONAH: 

- Nathan West

Girl 1:

-Claire O'mara

Girl 2:

- Khrystlyn Wilson

Group of Lads:

- Sam Keen

- Ollie Odwyer

- Gary Abasogan

- Kieran Diaz

RISK ASSESMENT

Nathan West        Music Video Risk Assessment

No.	Hazard	Existing control measure	Risk Rating
1	Wires on the floor	To avoid this we can either make sure the wires are out of the way or we can stick the wires down to the floor	medium
2	People interfering with filming	Because were in Anthony’s house some people may be walking about so to avoid this we need to make sure that we tell people not to get in our way while we are filming	low
3	People tripping over equipment (tripod)	Because we’re filming in the bathroom people may walk into the bathroom and either hit the equipment with the door or walk in and trip over it.	low
4	People in public	When filming in public we don’t want to interfere too much so we will try to stay out of the way of busy places as much as possible and try to not be too disruptive	low
5	Equipment being stolen	Because some of the equipment is expensive we don’t want it to get stolen by someone in the public to avoid this we will make sure someone is with the equipment at all times	medium
6

These are the risks/hazards which I have identified which could cause harm to myself or others and also for the school media department. In this table I have said what the hazard could be and what risk it carries, this helps me and my partner as if one of these risks do occur when know how to either prevent or deal with them. 

PROPOSAL

A

Proposal

For

A Music Video

MC MOSUS ft JONAH - Touch

Prepared by

Anthony Nazareth – Nathan West

Attack Promo

4^th September 2014

Client

Ahem

Copyright ©(1986)

PROPOSAL

Prepared by

Anthony Nazz – Nathan west

I am going to be composing an exciting, energetic and fun music video for the song ‘Touch’ by the artist Shift k3y. The music video should be approximately 3 minuets this time could very well vary due to the amount of footage we will shoot. The purpose of making this video is to promote the artist also it is a visual representation of the song. The target audience for video we will be making is boys\girls aged between 12-25. I will be targeting these people by making the video energetic, fun and exciting by cutting shots very quickly, using lots of different bright colours and having lots of things happening. The concept of the music video is getting ready to go out and having a really good time and then going home and spending time with someone special. We intend to represent the artist to come across very cool and stylish and the type of person you want to hang around with. I will be filming the music video on location which is my house. We will transform the downstairs of my house into a nightclub and the upstairs will be a normal house so we can get ready. There will be many props that we will be using such as our costumes of a smart casual nature, the disco ball, music player, cups, drinks these are only a few items we will be using. The people who will be in my music video is the too artist which will me and Nathan also we have 5-6 random people in the make shift nightclub. There will also be two special girls who the boys will fall in love with. The technology I will be using is green screen, camera and music systems this will cost nothing as I shall borrow it from the school

End

10 tips

Ten tips

• Always be performing when the music is on in the background in till being told otherwise.

• Make sure there is lighting behind the camera all the time.

• Learn the words to the song off by heart so no paper is needed.

• Record the whole time the music is playing.

• lip sing all of the words.

• get organised before the day and costumes before the day.

• Storyboard and plan all ideas before filming.

• Ensure the cutting of the editing is quick and sharp so the viewers are enticed 

• The more footage you have the more successful the music video will be.

• Make eye-contact with the camera

WWW and EBI on editing

Editing

What Went Well:I really enjoyed doing the editing and i also learn a lot of new things on the program we used.

What Went Well:I grasped the software we used quickly therefore i didn't ask for much help. 

What Went Well:I understood what i had to do and was helping other people as i knew what too do.

Even Better If:I completed a bit more work than i did in the time i had to do it.

Even Better If:I was more focused on my work and not mucking about and laughing

Even Better If:I didn't distract other students from doing there work

Orginal vs Final (IDENT)

My final ident is mostly the exactly same as my original planning with the first shot is still being the close up of me squashing the ball together in my hands preparing it to be thrown. Also shots 2-5 are still me about to throw the ball through air, also the ball still hits the wall and then makes 'The Grid' logo. However I did make a changes to the section where the ball is traveling through air, I made it more humors and fictional through using green screen so it looks like the ball is traveling in the air also adding fire on the back of the ball so it makes the ball look like its traveling at a high speed through the air. I thought this would entice my target audience more than filming a ball fly through the air as that is very dull and boring. It also gives my channel a humors identity. 

Anti-bullying / Bullying Awareness Adverts

 
What is the advertisement for?

This advertisement is about anti-bullying. It is trying to raise awareness about bullying to make people aware of it so people know when it is happing so they can do something about it

What techniques are used? 

The technique, which is being used in this particular video, is ‘Hidden and Overt Message’. The hidden and overt message is basically saying do not bully people now because they are ‘geeky’, do all their work or are smart because they could be your bosses in the future! In other words ‘what goes around comes around’.
 
What style is the advertisement?

There are numerous styles in this advertisement. One being the style humours as the advertisement is witty and makes you laugh, another being the style of parody because it is taking the mick out of the song ‘I Will Survive’ and making it fit into the theme of the advert.

What form does this advertisement take?

The form of this advertisement is realistic narrative as this does actually happen in real life, kids who are stereotyped as nerds are being bullied a lot of the time.

What conventions of advertising can we see?

We can see the convention of showing the message of the advert at the end; there is also a slogan and the music.

Who is the target audience for the advertisement and how can you tell?

The target audience is everyone as they are trying to make bullying known everywhere around the world so people can put a stop to it.

 
What is the advertisement for?

This advertisement is trying to raise awareness for Drug-Driving as some people do not know about it because of the massive hype about drink driving and what can happen to you if you’re caught.

What techniques are used? 

The technique, which is being used in this advertisement, is ‘Hidden and Overt Message’ they do this through the use of the peoples eyes in the car are who are on drugs have ‘bug eyes’.

What style is the advertisement? 

The adverts styles are Dramatic and Surreal because they get arrested and also because of there bug eyes.

What form does this advertisement take? 

The form for this advert is realistic advertisement as this actually happens out in the world and they want people to know about it.

What conventions of advertising can we see? 

The conventions we can see is the advert tells you about the message its trying to put across it has a logo and a slogan as well.

Who is the target audience for the advertisement and how can you tell? 

The whole world as they are trying to raise awareness.





What is the advertisement for? 

This advertisement is about raising awareness about how important it is to look both ways when you cross the road especially when you’re young.

What techniques are used?

The techniques which is being used is hidden and overt message through the use of the song staying alive and you can do that by looking both ways.

What style is the advertisement?

The styles are it is surreal as the advert is a bit strange but also a parody as it is taking the mick out of the song staying alive but making it a road safe version.

What form does this advertisement take? 

This advert is an animation you can tell this when watching it as it is carton hedgehogs and not really ones.

What conventions of advertising can we see? 

Tells you about the message it is trying to get across there is a slogan and also music and a logo.

Who is the target audience for the advertisement and how can you tell? 

The target audience for this advert is everyone it can possibly reach as it is trying to raise awareness.