Advertisement Placement
After conducting lots of research on advert placement I discovered that the best channel to broadcast my advert is Channel 4. As the people who fit into my target audience are always watching Channel 4. 8.9million people view this channel a month 52% who are young people.
Competitor Analysis
Through the research I have done I discovered what best attracts my target audience through looking at many websites and picking their best bits and there not so good bits. I would use lots of bright colours and pictures cartoons epically as this attracts the eyes and is interesting. I would make navigating around my website simple and easy to use so it is not confusing. Also I will add ways of connecting with social media as my target audience are very into this. I want to add an interactive section to my website for example games as my target audience would enticed by this.
Existing products
By watching and analyzing other anti-bullying / Bullying Awareness adverts I have found out that my advert needs to be very factual and full of information on what to do and how to stop it and where to go if it’s happening to you and who to contact extra. Also I want my advert to be a bit humorous like one of the adverts I analyses I think it would go down really well with my target audience and it would attract them to watch it and show there other mates which would raise our profile as well.
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