Friday, 23 May 2014
Anti-bullying / Bullying Awareness Adverts
What is the advertisement for?
This advertisement is about anti-bullying. It is trying to raise awareness about bullying to make people aware of it so people know when it is happing so they can do something about it
What techniques are used?
The technique, which is being used in this particular video, is ‘Hidden and Overt Message’. The hidden and overt message is basically saying do not bully people now because they are ‘geeky’, do all their work or are smart because they could be your bosses in the future! In other words ‘what goes around comes around’.
What style is the advertisement?
There are numerous styles in this advertisement. One being the style humours as the advertisement is witty and makes you laugh, another being the style of parody because it is taking the mick out of the song ‘I Will Survive’ and making it fit into the theme of the advert.
What form does this advertisement take?
The form of this advertisement is realistic narrative as this does actually happen in real life, kids who are stereotyped as nerds are being bullied a lot of the time.
What conventions of advertising can we see?
We can see the convention of showing the message of the advert at the end; there is also a slogan and the music.
Who is the target audience for the advertisement and how can you tell?
The target audience is everyone as they are trying to make bullying known everywhere around the world so people can put a stop to it.
What is the advertisement for?
This advertisement is trying to raise awareness for Drug-Driving as some people do not know about it because of the massive hype about drink driving and what can happen to you if you’re caught.
What techniques are used?
The technique, which is being used in this advertisement, is ‘Hidden and Overt Message’ they do this through the use of the peoples eyes in the car are who are on drugs have ‘bug eyes’.
What style is the advertisement?
The adverts styles are Dramatic and Surreal because they get arrested and also because of there bug eyes.
What form does this advertisement take?
The form for this advert is realistic advertisement as this actually happens out in the world and they want people to know about it.
What conventions of advertising can we see?
The conventions we can see is the advert tells you about the message its trying to put across it has a logo and a slogan as well.
Who is the target audience for the advertisement and how can you tell?
The whole world as they are trying to raise awareness.
What is the advertisement for?
This advertisement is about raising awareness about how important it is to look both ways when you cross the road especially when you’re young.
What techniques are used?
The techniques which is being used is hidden and overt message through the use of the song staying alive and you can do that by looking both ways.
What style is the advertisement?
The styles are it is surreal as the advert is a bit strange but also a parody as it is taking the mick out of the song staying alive but making it a road safe version.
What form does this advertisement take?
This advert is an animation you can tell this when watching it as it is carton hedgehogs and not really ones.
What conventions of advertising can we see?
Tells you about the message it is trying to get across there is a slogan and also music and a logo.
Who is the target audience for the advertisement and how can you tell?
The target audience for this advert is everyone it can possibly reach as it is trying to raise awareness.
Thursday, 1 May 2014
5 Adverts
Nike Football: winner stays on
The Nike football advert uses may styles such as humour,parody and intertexualy. the techniques used are celebrity endorsement, hidden message which is 'risk everything' and a persuasive technique called star power. the audience used for this advert is football fans and players and also fans of high profie players who attract people from all around the world
skittles
The style of the advert is humorous, parody . A technique which is used is a hidden message. The persuasive techniques that are used are used is that the skittles never end and they describe that it taste like a rainbow, which makes it even easier for them to children. The audience is children as it is a humours add
Beats by dre
The style of the advert is intersexuality.The form is stand alone because it does not follow a series. A technique it uses is a hidden message, it is trying to say once you wear the headphones there is not a care in the world for you.They use celebrity endorsement as a technique as a way of selling there product which is bound to boost there sales.
john lewis
The style of this advertisement is dramatic we know this because through the advert is slow paced ad. The technique of it is an emotional response of compassion. technique: The sad music suppose play on the viewers emotions as it is also a Christmas advert and makes the viewers think about everyone coming together as thats what it shows with the animals in the advert. it appeals to almost all ages as it is a very festive advert and is for everyone.
BT
This advert is humorous it is also part of a series of adverts because they have a lot as bt broadband is updated all the time and there are new deals to promote. This can attract a lot of people to buy that one product. The conventions in this advert is that they show the product in the advert. The audience which the advert would be trying to attract adults mostly mostly home-owners who use a lot of internet or need a house phone that has fast connection.
The Nike football advert uses may styles such as humour,parody and intertexualy. the techniques used are celebrity endorsement, hidden message which is 'risk everything' and a persuasive technique called star power. the audience used for this advert is football fans and players and also fans of high profie players who attract people from all around the world
skittles
The style of the advert is humorous, parody . A technique which is used is a hidden message. The persuasive techniques that are used are used is that the skittles never end and they describe that it taste like a rainbow, which makes it even easier for them to children. The audience is children as it is a humours add
Beats by dre
The style of the advert is intersexuality.The form is stand alone because it does not follow a series. A technique it uses is a hidden message, it is trying to say once you wear the headphones there is not a care in the world for you.They use celebrity endorsement as a technique as a way of selling there product which is bound to boost there sales.
john lewis
The style of this advertisement is dramatic we know this because through the advert is slow paced ad. The technique of it is an emotional response of compassion. technique: The sad music suppose play on the viewers emotions as it is also a Christmas advert and makes the viewers think about everyone coming together as thats what it shows with the animals in the advert. it appeals to almost all ages as it is a very festive advert and is for everyone.
BT
This advert is humorous it is also part of a series of adverts because they have a lot as bt broadband is updated all the time and there are new deals to promote. This can attract a lot of people to buy that one product. The conventions in this advert is that they show the product in the advert. The audience which the advert would be trying to attract adults mostly mostly home-owners who use a lot of internet or need a house phone that has fast connection.
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