EDITIED VOX POP FILM

This is my Vox pop me and and my partner Daniel created about our target audience and what there interests are so we can make the best possible advert we can.

SUMMARY OF MARKET RESEARCH

Advertisement Placement

After conducting lots of research on advert placement I discovered that the best channel to broadcast my advert is Channel 4. As the people who fit into my target audience are always watching Channel 4. 8.9million people view this channel a month 52% who are young people.

Competitor Analysis

Through the research I have done I discovered what best attracts my target audience through looking at many websites and picking their best bits and there not so good bits. I would use lots of bright colours and pictures cartoons epically as this attracts the eyes and is interesting. I would make navigating around my website simple and easy to use so it is not confusing. Also I will add ways of connecting with social media as my target audience are very into this. I want to add an interactive section to my website for example games as my target audience would enticed by this.

Existing products

By watching and analyzing other anti-bullying / Bullying Awareness adverts I have found out that my advert needs to be very factual and full of information on what to do and how to stop it and where to go if it’s happening to you and who to contact extra. Also I want my advert to be a bit humorous like one of the adverts I analyses I think it would go down really well with my target audience and it would attract them to watch it and show there other mates which would raise our profile as well.

Storyboards

PRODUCT PLACEMENT RESEARCH

COMPETITOR ANALYSIS RESEARCH

INITIAL IDEAS

PROPS AND COSTUME LISTS

In this post I will be making a list of all the props and costumes which we will need in our video.

List of Props:
Bed; we will need a bed or two to film the opening scene, as the artists start off in bed.
Hairdryer, Hair Brush, Hair Product, a Mirror, Tooth Brush, Tooth Paste, Towel, Deodorant, After Shave ; all of these props will be used in the scenes in which the two artists are getting ready before going out. They will get out of bed go to the bathroom and get ready for a big night out.

Costumes:
The first costume will be just pajama shorts as the artist will start off in bed so they will wake up in the shorts
The second costume will be will be a smart casual costume where the artists will try on an outfit, this will costliest of jeans, some smart/casual shoes and a shirt. This will be used for the outfit that the artists will try on.

TREATMENT

A

TREATMENT

FOR A

Music Video

Touch

PREPARED

BY

Anthony Nazareth

Ahem

Glenthorne High School

Sutton Common Road

Sutton

Surrey

SM3 9PS

Tel: 020 8644 6307

Fax: 020 8641 8725

Email:

enquiries@glenthorne.sutton.sch.uk

Thursday 25^th of september

It is proposed that the music video will be of 3 minuets duration, filmed at detached property and edited at our Sutton facility.

The music video will be aimed at boys/girls aged between 12/25

The music video will show the getting ready part of going out and having a really good time and then going home and spending time with someone special.

Several locations have been visited and a shortlist has been drawn up:

Suggested locations are:

My house

Drama room

Classroom

The Music video will include the following:

a)      Both artist waking up (long shot)

b)      Getting ready (mid shot)

c)      Journey to night club (birds eye view)

d)      Finding girl of dreams (close up)

e)      Getting in taxi to go home (mid shot)

Structure (Initial Ideas)

The Music video will be in colour and in PAL 16/9 white screens

The Music video will start with the two artists waking up (long shot)

Cut to

The artists getting ready in the mirror (close up)

Cut to

The artists picking their outfits (mid shot)

Cut to

Journey to the club (birds eye view)

Cut to

Cutting shapes in the club (long shot)

Cut to

Finding girl of dreams (close up)

Budget

Planning meeting: 3 meetings at £40 for a day

Filming: Hire 3 days £50

                 
Editing: 3 days 4 man crew £200 pound a day for each person

                  Subtotal: £2670

Schedule

The production will be produced within the timescale that will be indicated by our shooting and editing schedules. Tech promo will ensure that all location filming is carefully planned to take into account the safety of the crew and the general public and any production contingencies. The finished music video will be available for viewing at an appropriate time in order for any changes to be made before the suggested release date.

Sources of requirements

I will be hiring my camera from www.hireacamera.com

I will be hiring my tripod from www.cvcamerahire.com

I will be hiring my actors from www.peopleperhour.com

I will be hiring the place I will be filming from http://www.glenthorne.sutton.sch.uk/

Guarantee of Satisfaction

·       Initial discussion on the music video content will take place.

·       Production equipment will be used in a safe operational manner at all times.

·       Attack promo is covered by Public Liability Insurance to the sum of £1,000,000.

·       A copy of all ‘rushes’ will be supplied on request in DVD format.

·       A ‘rough cut’ version of the music video will be supplied for inspection and discussion.

·       A meeting to discuss the final master version will be organised with a focus group of interested parties.

·       The completed music video will be provided on DVD for inspection.

·       The completed music video will not be released until the client is completely satisfied with technical quality and content.

Music video rating 
 

My music video will be rated PG as there is no threating images, sexual images, voilence or bloody or gorey sceen.

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