Friday, 23 May 2014
Anti-bullying / Bullying Awareness Adverts
What is the advertisement for?
This advertisement is about anti-bullying. It is trying to raise awareness about bullying to make people aware of it so people know when it is happing so they can do something about it
What techniques are used?
The technique, which is being used in this particular video, is ‘Hidden and Overt Message’. The hidden and overt message is basically saying do not bully people now because they are ‘geeky’, do all their work or are smart because they could be your bosses in the future! In other words ‘what goes around comes around’.
What style is the advertisement?
There are numerous styles in this advertisement. One being the style humours as the advertisement is witty and makes you laugh, another being the style of parody because it is taking the mick out of the song ‘I Will Survive’ and making it fit into the theme of the advert.
What form does this advertisement take?
The form of this advertisement is realistic narrative as this does actually happen in real life, kids who are stereotyped as nerds are being bullied a lot of the time.
What conventions of advertising can we see?
We can see the convention of showing the message of the advert at the end; there is also a slogan and the music.
Who is the target audience for the advertisement and how can you tell?
The target audience is everyone as they are trying to make bullying known everywhere around the world so people can put a stop to it.
What is the advertisement for?
This advertisement is trying to raise awareness for Drug-Driving as some people do not know about it because of the massive hype about drink driving and what can happen to you if you’re caught.
What techniques are used?
The technique, which is being used in this advertisement, is ‘Hidden and Overt Message’ they do this through the use of the peoples eyes in the car are who are on drugs have ‘bug eyes’.
What style is the advertisement?
The adverts styles are Dramatic and Surreal because they get arrested and also because of there bug eyes.
What form does this advertisement take?
The form for this advert is realistic advertisement as this actually happens out in the world and they want people to know about it.
What conventions of advertising can we see?
The conventions we can see is the advert tells you about the message its trying to put across it has a logo and a slogan as well.
Who is the target audience for the advertisement and how can you tell?
The whole world as they are trying to raise awareness.
What is the advertisement for?
This advertisement is about raising awareness about how important it is to look both ways when you cross the road especially when you’re young.
What techniques are used?
The techniques which is being used is hidden and overt message through the use of the song staying alive and you can do that by looking both ways.
What style is the advertisement?
The styles are it is surreal as the advert is a bit strange but also a parody as it is taking the mick out of the song staying alive but making it a road safe version.
What form does this advertisement take?
This advert is an animation you can tell this when watching it as it is carton hedgehogs and not really ones.
What conventions of advertising can we see?
Tells you about the message it is trying to get across there is a slogan and also music and a logo.
Who is the target audience for the advertisement and how can you tell?
The target audience for this advert is everyone it can possibly reach as it is trying to raise awareness.
Labels:
Unit 2: C1,
Unit 3 C2
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