Design Features (draft 1)

 

The purposes of idents are they tell you the channels identity is for example, the genre of programs they show and who their targeting the channel to. Another purpose of a ident is that they brand and market the channel also they give a clear vibe of the channel.

 

BBC HIPPO’S

Density of information:

There is a high level of verbal information as they voice over tells you what’s about to be shown and what’s next. However there is a very low level of visual information there is only the channels logo at the end of the ident.

Composition:

this ident is well balanced with the visual information and the sound. The logo is right in the middle this is affective as that’s what the channel wants the viewers to see first as it is the most important thing. Also with the movement of the hippos going round in a circle this could mean that the channel get all the newest information around the world first. The music is up beat and has a happy feeling about it but it isn’t to quick this keeps the viewer enticed to the ident.

Tempo:

The tempo is medium paced more slowly than fast. This is done to represent the hippos, as they are also medium to slow paced animals this gives an effect that the channel is relaxed and clam. The pace of the music also sets the pace.

Space of time:

This ident is Set in the real world. Assuming it is real time. Although this ident is set in the real world it has a different prospective which is under water so we are seeing it throught what the hippo sees.

Entertainment vs Information

In this ident there is much more information than entertainment as they tell you what’s on next, what’s playing at the time, and the TV’s logo. With the entertainment there’s nothing but hippos swimming around and that is not entraining

Interaction with the viewers

The interaction with the viewers is very formal in the language used but at the same time it is very conversational.

E4 LOADING BAY

The density of information

This ident is has very low information with the visual information as really the only thing it shows you is the programs logo which isn't much information at all. The verbal information is very low as well as it doesn't tell you what's on next and what's about to show, the verbal is only for entertainment. 

Tempo

This idents tempo changes as the ident goes on, in the first phase of the ident when the bay is loading the tempo is pretty slow. Then in the second phase of the ident when they have loaded it the tempo picks up and it makes it more entertaining.

Entertainment vs Information

This ident is more entertainment based as to information based because there is no information at all in this ident only the channels logo and there is lots of entrainment with the loading bays movement sequence and the verbal entrainment.

Interaction with the views

This ident uses the verbal communication and the movement sequence to entertain the people viewing this ident trying to create a funny and warming feeling to there channel. 

Space and time

This ident is set in the real world this is done so people watching this can relate to the ident. 

Composition

Not balanced very well at all as there is no verbal information at all and the only visual information is the TVs channels logo. 

ITV No Guts No Glory

Density of information

visual information is low but the as it doesn't show you anything about the channel not even the logo. Verbal information is high as it has a little convocation with you and tells you what's on next and what's about to be shown 

Interaction with the viewers

The lady that talks uses formal language but is very conversational. she makes indirect convo with the viewers

Tempo

Fast tempo because of the boxer as boxing is a very fast sports also he is skipping but the voice that is speaking is very mellow and clam paced

Composition

I think that they have got the right balance in this ident as it is more entrainment based so they has less visual information and have used the visuals to entertain the viewers and used the verbal to inform the viewers

Entertainment vs Information

this ident is way more entrainment based rather than information based as this is the vibe that the channel is trying to portray.

Interaction with the viewers

 The language used is formal but the lays voice is conversational