UPDATED DRAFT 1

Idents are small advertisements that market a channel. They have both opportunities and limitations. Some opportunities Idents have are that they create a corporate identity and a tone for your channel. Also it easily displays text-based information about your channel. Idents allows you to brand your channel, so it appeals to your target audience. Another opportunity is that it encourages brand loyalty to your channel. Some limitations that must be through of when designing Idents are getting the right amount and balance of typography in the Ident. Also you need to make sure the resolution is right for what displays you want your Ident shown of for example a TVs resolution won’t be the same as on the IPAD. Another limitation is that you have to make sure you use colours that will attract the eyes of the viewers and your target audience. The aspect ratio has to be correct so the picture fits in all the screens and is not half cut out.

UKTV GOLD

NEW:
There is a very good balance between the visual and verbal information in this ident as it shows the programmes logo right in the middle of the screen and it tells you what’s next on TV and what’s about to play. The composition well balanced as well with the visuals that are portrayed with the funny images and the music which is golly and upbeat this links with the target audience. This ident is not set in the real world. The ident has a really fast tempo this goes with the theme they are putting across trying to link with the target audience which is “funny people”. The interaction with the views is formal but very conversational because of the way the man is speaking it’s very clear what he is saying and his voice is relaxed and clam. This channel is more about the entertainment factor with the funny images and the golly music rather than the information that is in the ident.

 OLD:
This ident has no verbal information in fact it has not communication at all, also there is very low verbal information. The composition is not very clear at all you cannot tell what the ident is about but the logo comes in the middle of the screen at the end. The music and sounds help you get a better understanding of what’s going on. The tempo is slow this makes the ident boring to watch as there is not much going on. The ident is set in real life so this relates to everyday people and to the target audience. There is no speech at all in this ident so there is no interaction with the viewers. This ident is more entertainment based rather than information



New:
There is well balanced the visual information with the logo on display, also well balanced verbal information as they tell you what’s next on. Well balanced composition all the visuals have a purpose to entice the target audience also the music is golly and upbeat this is also to attract the target audience. The ident is set in the real world. The tempo is mostly fast with lots going on to keep the viewer interested in what’s going on. Entertainment and information is pretty much equal so you get the best of both worlds. The interaction with the viewers is formal but at the same time it is conversational.

Old:
There is no visual information but there is verbal information as they tell you what’s on next and what’s about to play. Not really clear balanced composition visuals are a bit confusing as to what’s happening but the music is upbeat and jolly this links to the target audience they trying to entice to their channel. The ident is set in the real world. Tempo is really slow quite boring to view not very interesting. Entertainment is there but not really any information about the channel. The interaction with the viewers is formal but conversational

        

Dave

Old:
These idents are low in information with no verbal information but there is a little bit of visual information with the logo and slogan that is shown. The composition is not really balanced it has no verbal information only visual it shows still images. The tempo for the ident is very slow and boring no excitement to the ident at all. This doesn’t give the audience something to be enticed by and doesn’t tell what kinds of programs the channel shows this ident is set in a real life environment and looks like it’s in the present tense. The ident is more entertainment led rather than information as there is hardly any if not none. There is not interaction with the viewers at all there is only an image of the channels logo this doesn't really grab the views attention.

New:
This ident is very well balanced with the visual information on show a lot and also there is quite a bit of verbal information as they tell you what's on next and a bit about the program. The composition is very well balanced as well with the visuals on show also the music and sound's used are there to entice their target audience. Set in a fiction world. Tempo is fast a lot going on this is to keep the viewer's interested and so they don't get bored. I would say this ident is more entertainment based rather than information led this is done probably to entice their target audience. Interaction with viewers is formal but conversational