The purposes of idents are they
tell you the channels identity. For example, the genre of programs they show
and who their targeting the channel to. Another purpose of an ident is that
they brand and market the channel giving a clear vibe of the channel.
There is a high level of verbal information as they voice over tells you what’s about to be shown and what’s next. However there is a very low level of visual information there is only the channels logo at the end of the ident.
Composition:
This ident is well balanced with the visual information and the sound. The logo is right in the middle this is affective as that’s what the channel wants the viewers to see first as it is the most important thing. Also with the movement of the hippos going round in a circle this could mean that the channel gets all the newest information around the world first. The music is upbeat and has a happy feeling about it but it isn’t too quick this keeps the viewer enticed to the ident.
Tempo:
The tempo is medium paced more slow than fast. This is done to represent the hippos, as they are also medium to slow paced animals this gives an effect that the channel is relaxed and clam. The pace of the music also sets the pace. This makes the viewer feel calm and relaxed when watching this ident through the tempo.
Space of time:
This ident is set in the real world. Although this ident is set in the real world it has a different perspective which is under water so we are seeing it through what the hippo sees. This sends a message to the viewers that the BBC offers programming from a different perspective
Entertainment vs. Information
In this ident there is much more information than entertainment as they tell you what’s on next, what’s playing at the time, and the TV’s logo. With the entertainment there’s nothing but hippos swimming around and that is not entertaining. This tells the viewers that the BBC is very factual and information based TV channel.
Interaction with the viewers
The interaction with the viewers
is very formal in the language used but at the same time it is very
conversational. They do this so the viewers understand the type of language that is used and it is very conversational so the viewers feel like there just having a conversation
E4 LOADING BAY
The density of information
This ident is has very low
information with the visual information as really the only thing it shows you
is the programs logo which isn't much information at all. The verbal
information is very low as well as it doesn't tell you what's on next and
what's about to show, the verbal is only for entertainment as the voice over cracks a joke.
Tempo
This idents tempo changes as
the ident goes on, in the first phase of the ident when the bay is loading the
tempo is pretty slow. Then in the second phase of the ident when they have
loaded it the tempo picks up and it makes it more entertaining. This shows the viewers that channel is relaxed but also entertaining.
Entertainment vs. Information
This ident is more entertainment
based as to information based because there is no information at all
in this ident only the channels logo, and there is lots of entrainment with the
loading bays movement sequence and the verbal entrainment.
Interaction with the views
This ident uses the verbal
communication and the movement sequence to entertain the people viewing. This
ident is trying to create a funny and warming feeling to their channel. This
attracts lots of different viewers so that means they get more people watching their
channel.
Space and time
Composition
This ident is not well balanced at
all as there is no verbal information through the whole ident and the only
visual information is the TVs channels logo. This could hinder them with
viewers and this doesn’t attract a lot of people to watch their channel.
ITV No Guts No Glory
Density of information
Visual information is low but the as it doesn't show you anything about the channel not even the logo. Verbal information is high as it has a little convocation with you and tells you what's on next and what's about to be shown
Interaction with the viewers
The lady that talks uses formal language but is very conversational. She makes indirect conversation with the viewers this makes their viewers feel more confinable while watching this channel
Tempo
Fast tempo this is represented of the boxer as boxing is a very fast sports also he is skipping this is also done at a high speed. However the voice that is speaking is very mellow and done at a clam pace
Composition
I think that they have got the right balance in this ident as it is more entrainment based so they has less visual information and have used the visuals to entertain the viewers and used the verbal to inform the viewers
Entertainment vs. Information
This ident is way more entrainment based rather than information based as this is the vibe that the channel is trying to portray. This is what type of people what to watch this channel.
Interaction with the viewers
The language used is formal but the lady’s voice is conversational and it is also slow paced and clam this makes the viewers feel confinable and at ease when watching this channel
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