AUDIENCE RESEARCH ANALYSIS

Vox pops: Are popular opinions as represented by informal comments from members the public. Doing a Vox pop was very helpful way for me to find out the preferences of my target audience. By asking questions to my target audience like what TV channels they watch the most?  Would you like the advert to be humorous (to a point) or very serious? And what times they would usually watch TV? This enabled me to make my advertisement the best it can possibly be as I found out a lot of helpful things about my target audience. For example the channels they watch the most are E4 and BBC Three so I would air my advertisement on these channels, they would also rather the advert be serious as cyber bullying is as serious topic and they tend to watch TV the most from 7pm to 9pm so I would air my advert between these times. Focus groups; Are people who have been assembled to take part in a discussion about a product before it is launched it provides feedback. From my focus group I found out very valuable and helpful information for example. You should keep your password private and change your privacy settings so only people you allow can see your profile. Do not go and give out your personal details online. Use bright colours and interactive features in your website so you entice the audience including games videos and pictures. Surveys; Are methods of gathering information from the general public. Surveys have a variety of purposes, and can be conducted in many ways. The surveys I conducted were very helpful when trying making my advert the best it can possibly be. By asking the general public lots of questions this enabled me to find out information like what they would expect and want in an online safety advert and what would make it effective and raise awareness. A couple questions I asked were, What are your platform preferences, How do you interact with media specifically advertisements, How confident are you on being safe online, Have you ever an advertisement that explains to you how to be safe online, If yes, what do you remember seeing that could help you. Once I had gathered my completed questionnaires. I went through them and found out very helpful information from the general public to make my advert better. Information like, TV is most peoples platform preference this means id broadcast my advert on TV as I would get the most exposure, also and people interact with media specifically advertisement’s online, and what they remember seeing from a online safety advertisement that could help them. Which was an online safety website and how to be safe online.