The reason behind
my advertisement was to promote cyber-safety and raise awareness. So I had to
make the audience aware of what cyber-bullying is and how to stay safe when
being online. The brief outlined factors that I had to include which
were: The client's logo, the tag line for the campaign, Contact details/useful
websites for help, Conventions of social message campaigns. It was very
important that I combined all these essentials because this is what the client
wanted. By ensuring that I involved these requirements, it would make the
advertisement come across as being very professional and efficient.
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